"The Israel Defense Forces Spokesman's Office is to begin drafting computer experts with an eye toward establishing an Internet and new media department unit, Army Spokesman Brig. Gen. Avi Benayahu said Monday.
Speaking at the Eilat Journalists Conference, Benayahu said the new department would focus on the Internet's social media networks mainly to reach an international audience directly rather than through the regular media.
The new unit, as well as an initiative by the Information and Diaspora Ministry to train people to represent Israel independently on the Internet and in other arenas, were presented Monday at the conference during a panel discussion on Israeli public relations abroad.
Responding to criticism of Israel's ability to face hostile entities on the Web, Benayahu said the new program would be able to deal with the problem. He said that from each group drafted to the Army Spokesman's Office, between eight to 10 young people who are experts in Web 2.0 - YouTube, Facebook and Twitter - to be identified before induction, would be assigned to the new department. The new recruits would be put to work in the new media unit after undergoing a general Army Spokesman's Unit training course."
That course presumably will be called "How to lie like a professional politician"
This comment caught my eye "The IDF hopes to show other sides of the army less familiar to the world, such as women's service."
Women's service eh? Presumably we'll hear more about the crisis centre "to combat sexual harassment in the army". I mean just look what heppened to that poor woman soldier who had the misfortune to enter the former Justice Ministers office.
They might even consider opening the crisis centre to include staff of the President's office too. I remember the NYT headline from nearly 3 years ago: "Israel to Indict President on Sex Charges" - "The attorney general of Israel plans to indict President Moshe Katsav on charges of rape and other sexual offenses, the Justice Ministry announced Tuesday, in what would be the most serious criminal case involving a senior Israeli official" which ultimately led to "Israel's president resigns over sex crimes".